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Yes, you can find deals and best buys and bargains on jewelry and diamonds, but you have to know where to look and where to shop.  We're going to try to help you here.  Here is where we will tell you about quality jewelers in Los Angeles County as well as jewelers in Los Angeles who sell to the public only through their websites.  And for more best deals on jewelry look at our pages called "Jewelry / Downtown Los Angeles" and "Pawn Shop Deals / Loans" and keep in mind that pawn shops can offer deals on resale jewelry and watches.  As you watch our reports below, keep in mind that prices and inventory can change.


Update October 7, 2015  Pars Jewelry on Ventura Boulevard in Encino, California is family owned and discounts custom, high-end and designer jewelry by as much as 80% below retail prices because of its low overhead. There is plenty of convenient, free parking. For the holidays, Pars Jewelry is offering a layaway plan so you can start your Christmas and Hannukah shopping now. They offer a large selection of diamond jewelry in 18-karat white gold as well as fine jewelry with high quality diamonds, rubies, emeralds and all precious stones. There is also fashion jewelry with semi-precious and simulated stones. Pars Jewelry also buys gold so you can trade-in old jewelry for a new piece. They can create custom jewelry -- just show them what you want or even bring in a photo. There is a large selection of sterling silver jewelry for lower priced holiday gifts. Our Best Buys TV Show report is below.

Pars Jewelry
17306 Ventura Boulevard Unit A
Encino, California 91316


Update April 2, 2014  Gold Time Jewelry in Woodland Hills is able to discount fine jewelry including 18kt gold with diamonds jewelry, as well as gold and silver jewelry, because it has low overhead in a strip mall on Ventura Boulevard.  It's an unassuming store with great bargains and current designs and styles, and there is plenty of free parking which is something you will not find in downtown Los Angeles.  Gold Time is independently owned, with low rent, and Gold Time will buy your unwanted gold and diamonds and jewelry to help you lower the cost of what you buy there.  And Gold Time gets big discounts so that you can expect to pay a small margin above wholesale prices -- and by that we mean real wholesale prices because these days everyone claims to have wholesale prices.

Gold Time is conveniently located right off the 101 Freeway just west of Winnetka Avenue and that's right off the Winnetka exit on Ventura Boulevard.  You will find high-end diamond rings and gleaming sterling silver party rings and exquisite gold jewelry -- and remember everything is deeply discounted.  Diamond wedding bands that are priced at $3,000 elsewhere are less than $1,000 at Gold Time.  Our Best Buys TV Show report is below.

Gold Time Jewelry
20051 Ventura Boulevard
Woodland Hills, California


Update April 16, 2014  Valley Discount Jewelers is a long-time neighborhood jeweler in the Valley Village community of the San Fernando Valley.  Valley Discount Jewelers can provide custom jewelery as well as gift items including watches and clocks and sculptures and collectibles, in addition to fine gold and silver designer jewelry.  If you need repair services Valley Discount Jewelers is the place to go.  You will find watches by Bulova, Citizen, Seiko and Skagen that are always discounted at least 30%, and you will be able to choose gift items for men and women ranging from cuff links to rings and bracelets and gold jewelry with diamonds.

There is a pre-Mother's Day 2014 offer: watches that are normally 30% off are now 40% off.  And if you make a jewelry purchase of $100 or more you will recieve as a gift a 14-karat gold #1 Mom charm that has a retail value of $50.  And if you mention "Best Buys" or "Alan Mendelson" you can get a free watch battery installed.  Valley Discount Jewelers also buys gold.  Our Best Buys TV Show report is below.

Valley Discount Jewelers
12119 Magnolia Boulevard
Valley Village, California


Update November 21, 2011  Athena Designs in Torrance is the designer and factory for jewelry sold in high-end boutiques, resort gift shops, and fine spa shops, and trendy fashion stores around the country.  You can buy direct from Athena Designs by going to their website where you can shop online 24/7 and there is free shipping and handling with the first online order.  Gift certficates are also available for online orders and all major credit cards are accepted.  There is a time limit on the gift certificates of 12-months.

During the Christmas holiday shopping season their factory showroom is open to the public and you will find great deals on their current catalog collection in the showroom as well as closeouts and discontinued styles.  Also, the staff at the showroom can immediately tailor the sizes of bracelets and necklaces while you wait.

Athena Designs, the maker of fine fashion jewelry, has their showroom open during the 2011 holiday shopping season Monday through Friday from 9:30-AM to 5:30-PM and Saturday from 9-AM to 5-PM.  The showroom is at 1820 West 220th Street, Suite 200, Torrance, California 90501.  Call them at (800) 228-1307 or visit their website for some of the best TV deals that you'll see on fashion jewelry.

Our new Best Buys TV Show report with the Holiday 2011 selections at Athena Designs is below.  These are some of the best TV deals you will see on fashion jewelry this season.  Athena Designs will be featured on our Best Buys TV Show Special on KTLA Channel 5, Saturday December 10th at 5:30-PM, and the store will be open on Sunday, December 11th for the TV show viewers.  The showroom is not normally open to the public, so this is a special event.

To be added to their mailing list to find out about future events, and showroom openings, contact them at


Adamant Designs at 3804 Sepulveda Boulevard, Suite C, Torrance, used to be a jewelry manufacturer and wholesaler.  But now they are open to the public.  And for $500 you can design and have your own jewelry handcrafted here when you supply your own gold and gem stones, or you can buy the gold and stones here at a discount, or have your old gold jewelry melted here to create your new jewelry items. 

Call them at (310) 791-5431 for information and watch the Best Buys TV Show video below.  Their website is  and they also have great deals on jewelry in stock including rings, earrings, pendants, necklaces, bracelets and more.


Update November 21, 2011  The Pearl Source is a well known, quality pearl wholesaler in the jewelry district in downtown Los Angeles.  Normally, the public cannot buy from these jewelry wholesalers, but The Pearl Source has a web site for sales to the public.  You are getting the same high quality pearls that sold to jewelers, and you are getting them at a discount.  You will find some pearl jewelry at prices that are up to 70% below what you might find in jewelry stores.  Pearl jewelry prices in general are up by about 30% in the last five years, and pearls are holding on to their value in this recession -- so pearls can make a perfect gift now.  The Pearl Source sells pearl necklaces, earrings and rings and some designs include diamonds. 

Check or call them at (866) 87-PEARL and see our Best Buys TV Show report below on The Pearl Source.


A&Z Pearls offers unique and award winning designs of pearl jewelry.  A&Z Pearls is in the International Jewelry Center and you can check them out on the web at  As you watch our Best Buys TV Show report below, keep in mind that prices and inventory may have changed.

Here on our new media website "Moneyman" Alan Mendelson who is the original Best Deals TV Show reporter on KCAL9 and consumer advocate, shows you the best deals on TV, and the best buys, bargains and where savvy shoppers go to save, and how to get the most for "your money" with the best of Los Angeles, Orange County, Ventura County, Riverside County and San Bernardino County. Some content on is paid advertising. The Best Buys TV Show is a paid infomercial program which may also include news and information which is not sponsored or paid for by advertisers.

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