How To Advertise

A MESSAGE TO OUR ADVERTISERS AND FUTURE ADVERTISERS (updated February 1, 2010):

NOTE: WE ARE NOW A WEEKLY SHOW, ON KCOP CHANNEL 13 EVERY SUNDAY AT 8-AM.

To my friends who own businesses and wish to get their message out to the public, here is a warning. If you are still spending your money on thirty and sixty second television commercials, or radio commercials, or cable TV commercials, or in newspapers and in hand outs, you are still living in the dark ages.

People don't watch commercials anymore. They can pass by commercials using their digital recorders, or if they are watching TV and not a digital recording, it is likely that the viewers turn away from the TV to go to the bathroom, go to the microwave, reach for their phone, or yell for the kids.

And newspaper readership is down, way down, and newspapers are literally smaller in both the number of pages and the size of pages and going out of business. Yes, even the beloved Los Angeles Times has only a fraction of the circulation it used to have and its pages are smaller as well. And what about radio? Well, do you have paper and pen handy to write down phone numbers that you hear in radio commercials? And can you see what a radio advertiser is selling? Are you even concentrating on the radio ads or are you concentrating on driving? I am sorry to be so blunt-- but that is the reality in today's advertising marketplace.

Today's consumers are, frankly, too smart and too busy to pay attention to traditional thirty and sixty second commercials on the radio and on TV, and that includes cable TV.

But what media survives and deserves your advertising dollar today? Well, you're looking at it -- the Internet and web sites such as this one. And TV infomercials which, if crafted properly, can entertain while they inform and sell your business service and products -- and we do that also in the infomercials we produce for TV in our Best Buys show and for stand-alone half hour infomercials for individual advertisers.

Recent studies show that one of the fastest growing forms of advertising is video on websites. And yes, we produce videos for websites in addition to the videos we produce for TV and Cable.

We call our infomercials by a different name -- informercials -- because we craft our infomercials to do more than contain info, they also inform the viewer. And the style of many of our infomercials follow "reality concepts," and we call this reality advertising. And it works because it is a mix of advertising and news.

You don't have to be a genius to realize and accept that the advertising industry has changed. Heck, they're even singing about it on YouTube and below please watch and listen to this song which is as up to date and accurate about changes in the advertising business as any textbook or industry white paper analysis could be. After watching the video please continue to read about our Internet video and infomercial production advertising services.

Thank you, Alan Mendelson

To help you, our advertisers... we now have an active advertising campaign with Google. Our ads appear on "searches" as well as on other web sites that target Southern California web users. Yes, our ads even appeared on the web pages of our direct competitors. We have been getting more than one thousand impressions a day on these web sites and our web traffic has increased significantly as a result. Higher traffic to our web site, www.alanbestbuys.com, also means a bigger TV audience. We also have commercials (promotional announcements) running before each of our TV shows on KCOP Channel 13. Some of these "spots" even run in prime time programs such as Seinfeld on KCOP, and this is another way to help deliver an audience both for our TV show and web site -- as the web site is also promoted along with the TV show time. And with our new weekly schedule that started in January 2010, our "Best Buys" show now appears in TV listings, unlike our competition whose shows are listed as "paid programming."

Our weekly Best Buys show will be on KCOP Channel 13 every Sunday morning at 8-AM for one-half hour. However, we admit we are going to take a couple of Sundays off when the show date falls on a major holiday. Frankly, we don't want to work on a holiday, and you don't want to advertise on a holiday either.

A note about our recent shows: they included reports from many home improvement companies. In fact, about half of our recent shows highlighted home improvement. We think the recession for home improvement is over.

Do you have a best buy that you want to tell Southern California TV viewers about? Or how about viewers in the Las Vegas area? Are you having a special sale or promotion? If that's you, you belong on the Best Buys TV Show hosted by Alan Mendelson. And you belong on our web site -- see information about our web site traffic and service reliability below. We now have a website that caters to Las Vegas residents as well as a new TV show in Vegas called "Vegas Best Buys" and it is on KVVU Channel 5, the Fox station in Las Vegas.

We also produce videos for company web sites, and for YouTube and for other social networking web sites where you want to get your message out. We also produce videos for shareholder and board meetings and for public seminars and meetings.

We have now become a major producer of half hour TV infomercial programs, and we currently have five (5) half-hour TV infomercial programs running on major TV stations here in Southern California now and we have a sixth in production now. We can produce a TV infomercial program quickly and efficiently and control costs. Our "news style" used to produce our infomercials adds to your company's credibility. We call our style "reality advertising" and we think it is very effective because of the news style that we use. We also can advise you about placement of your TV infomercial program including which station, which time period and what is the best value for your advertising dollar. We also can buy your TV infomercial time on local TV stations here in Southern California but also on Cable TV Networks for national TV distribution. We are a full service advertising agency and a TV infomercial along with videos for your web site and on YouTube and social networking sites, as well as radio and TV commercials should be part of your overall media plan.

We also produce half hour TV infomercial programs that can be broadcast in other cities including Las Vegas, and we are prepared to produce videos and commercials in the Las Vegas market for Las Vegas television broadcast quickly and efficiently and at low cost.

When it comes to being on our Best Buys TV Show, Alan and our staff will help to mold your TV story to show like a news story that will give our viewers the information they need to take advantage of your service or product. We can deliver viewers and Alan Mendelson has the experience to craft your mini-infomercial to get those viewers into your business.

We can craft product reports that are as short as !:30 or as long as 6:00 for our regular Best Buys TV Show. Or, we can produce stand alone, independent 30-minute infomercials just for your business that can be shown on TV here in Southern California or nationwide on various networks.

The video reports that we produce for our Best Buys TV Show with Alan Mendelson are also made available to you for your use on your own web site; and we post the videos on YouTube, and we have the videos on this web site as well, in a "category page" that fits your business.

Please phone us for our competitive advertising rates. No one can produce a quality half-hour infomercial for less money than Alan Mendelson's team! And no one can produce a mini-infomercial for less or with better quality than Alan Mendelson's team!

Take a look at our sample video (below) for more about the TV report we can produce for you.

AXIS Media

30495 Canwood Street S-211
Agoura Hills, CA 91301

Phone:      818-264-1555

Fax:      818-264-1550

Contact:   Alan Mendelson   AlanMendelsonTV@aol.com

If you are thinking about advertising with us, consider our demographics. These come from Quantcast.com which is an independent web site traffic measurement company. You can go to their site and compare our traffic with the traffic of our competitors, or the traffic of any other site seeking your advertising dollar.

This chart shows the percentage of viewers in certain categories on the left. For example, it shows the number of web site viewers who are male and who are female who come to our site. And on the right, you see how our numbers compare to Internet averages. If a number is greater than 100 it shows that we are above the "Internet average," and if the number is below 100 it shows that we are below the "Internet average." An educated customer is our best customer.

ABOUT OUR WEB SITE TRAFFIC

We are proud to announce that our web site traffic as measured by the independent web traffic monitoring service Quantcast.com swamps our competition. In fact, there are about 1-million other sites that have a higher traffic ranking than our competitor's site has, and a smaller traffic ranking than we have. We also invite you to compare our traffic with the traffic of our competitors on Quantcast.com. Go ahead and look -- it's free to use and open to the public.

Because of our strong web site traffic, we can now offer advertisements on our site www.AlanBestBuys.com and please contact us for more information and pricing.

And if you advertise with us on the web, be assured that we use a quality Internet hosting company with very reliable service. Our server will not crash after a TV show-- when you want reliability to be sure viewers can see your message when they want to see it. With our quality Internet hosting company, you will not have to guess or hope that web visitors will be able to see your message.

Here on our new media website "Moneyman" Alan Mendelson who is the original Best Deals TV show reporter and consumer advocate shows you the best deals on TV, and the best buys, bargains and where savvy shoppers go to save, and how to get the most for "your money" with the best of Los Angeles, Orange County, Ventura County, Riverside County and San Bernardino County. Our Best Buys TV Show is the only regularly scheduled weekly best deals TV show in Southern California. We show you the best deals on TV and more deals on www.alanbestbuys.com and www.vegasbestbuys.com and www.moredeals.com the original buy and sell, show and tell, video website.